It was 1939 and Britain was on the brink of war. In anticipation the British Government commissioned a series of propaganda posters with messages from King George VI to reassure the British that their country would be defended at all costs.
The posters were to be displayed all over the country once war was declared. Using only the crown of King George VI this poster simply read “Keep Calm and Carry On” however, it never made it onto the walls of Britain and was never officially issued.
Years later a crumpled copy of the poster was discovered by chance amongst a pile of dusty old books, 60 years on the message still holds fast today.
Now you can 'Keep Calm and Carry On' with a nice long cuppa from this encouraging mug! The eye-catching design looks great in the kitchen or office and makes an excellent gift.